About Us

History of LD Holdings

A trajectory guided
by vision

LD Holdings is the culmination of an entrepreneurial journey based on rigor, innovation, and a long-term vision. Today, it has a clear ambition: to contribute to building the leading companies of tomorrow on the African continent, while embodying a modern, responsible, and high-performing investment model.

The origins (2010 – 2015): From Business Intelligence to Digital

The LD Holdings adventure began in 2010 when Laciné Diaby, drawing on a distinguished career in telecommunications and data transmission services in Africa, founded Neotech, a company specializing in Business Intelligence and decision analysis. This pioneering initiative quickly established itself as a leader in the processing of economic and competitive information.

Over the years, Neotech expanded its skills to include digital, digital transformation and emerging technologies, eventually becoming Enical, a Digital Services Company (ESN) operating across several digital verticals: information systems, cloud solutions, cybersecurity, data intelligence, digital infrastructures, etc.

Expansion (2016 – 2021): The international shift via Dubai

In 2016, as part of a dynamic of expansion, Enical Group Dubai was created as the parent holding company. It acquired the majority of the capital of Enical Côte d'Ivoire, marking a strategic turning point towards the internationalization of the group.

It is during this phase that several sector-specific subsidiaries are created:

– SINI PROPERTY (real estate): management, transaction, real estate development;
– TELIGENX (economic intelligence and business facilitation): study, consulting, training, due diligence, partner search;
– SINI INVEST (formerly Alternative Invest): financing of SMEs through unconventional solutions such as Islamic finance;
– SINIEL: specializing in trading, import/export, logistics and mobility solutions.

Together they form a coherent, diverse and ambitious ecosystem, driven by a culture of innovation and impact.

A new phase (2023 – present): Refocusing, governance, local roots

With the rise of subsidiaries and the expansion of activities, the increasing complexity of governance from Dubai, as well as limitations in access to African financing, particularly due to legal domicile abroad, pose new challenges.

Faced with this situation, Laciné DIABY decided in 2025 to create LD HOLDINGS, an investment and management holding company based in Abidjan, Ivory Coast.

The objective is threefold:

1. Optimize the governance of subsidiaries through close, rigorous and strategic management;
2. Repatriate the holdings and capital under an African structure eligible for local, regional and international financing mechanisms;
3. Structure an agile and sustainable investment vehicle, capable of acquiring, supporting and integrating high-performing companies in key sectors of the African economy.

LD Holdings thus becomes the parent company of all entities previously held by Enical Group Dubai, with a strengthened mandate to invest, manage and create sustainable value.

Perspectives & Ambitions (2025 and beyond): Accelerating the transformation

LD Holdings now aims to become a leading pan-African player in multi-sector investment, with several promising development levers:

– Taking stakes in existing and profitable companies seeking structuring, acceleration or transfer;
– Creation of strategic joint ventures with local or international groups to penetrate new markets;
– Access to African and international financing (sovereign wealth funds, AfDB, BOAD, AFC, etc.) through credible and locally rooted governance;
– Strengthening inter-subsidiary synergies to develop integrated models;
– Upgrading its current subsidiaries by investing in innovation, talent, and quality of service.

Mission - Vision - Values

Our Mission

Invest in promising companies and manage them boldly to create sustainable value.

Our Vision

To become a major player in strategic investment in Africa, by building a portfolio of high-performing, innovative companies that deliver impact and sustainable value.

Our values

Audacity

We believe in the power of initiative and innovation to transform economic models. Daring to invest where others hesitate, taking strategic positions and thinking outside the box is part of our DNA.

Responsibility

Every decision is guided by a desire to create a lasting impact on the economy, communities, and the environment. We place ethics, transparency, and sustainability at the heart of our commitments.

Requirement

We impose high standards on ourselves in our investment choices, management, and strategic support. Rigor, discipline, and operational excellence are the foundations of our approach.

Boldness - Responsibility - High Standards

A united and committed team

Management Team – LD Holdings

Experienced governance serving ambition

LD Holdings is led by a committed management team, combining strategic vision, sector expertise, and operational rigor. This team is structured around a strong chairman and a streamlined Executive Committee, ensuring agile, responsible, and results-oriented decision-making.

The President

Main mission:

To lead the overall strategy of LD Holdings and ensure its implementation through a multi-sector portfolio of activities, with a focus on sustainable performance, strategic impact and long-term value creation.

Responsibilities:

  • To define and embody the group's strategic vision in the short, medium and long term.
  • Oversee the implementation of strategic directions across subsidiaries, ensuring overall portfolio consistency.
  • To lead and chair governance bodies: Boards of Directors, General Assemblies, Strategic Committees.
  • Represent the group to investors, authorities, financial institutions and economic partners.
  • Evaluate overall performance and guide strategic and operational decisions.
  • To drive the momentum of innovation, sectoral expansion and external growth.
  • To ensure good governance, ethics and transparency in the management of the group.
  • Ensuring the creation of sustainable value for shareholders, subsidiaries and stakeholders.
The Chief Financial Officer and Management Controller

Main mission:

Ensure the financial stability of the LD Holdings group by managing all financial functions: budget planning, management control, reporting, resource optimization, banking relations and tax compliance.

Responsibilities:

  • Develop, consolidate and monitor the group's annual and multi-year budgets.
  • Implement effective financial management tools: dashboards, key performance indicators (KPIs), management control systems.
  • Optimize the group's financial structure: capital, debt, cash flow, performance ratios.
  • Oversee cash management, tax policy and relations with financial institutions.
  • Ensure the production of consolidated financial statements in accordance with applicable accounting standards.
  • Ensure regulatory compliance in financial and tax matters.
  • Supporting subsidiaries in their financial management and economic structuring.
  • Contribute to the definition of investment strategies and resource allocation.
The Director of Business Development

Main mission:

Boost the commercial performance of LD Holdings' subsidiaries and portfolio companies by identifying growth opportunities, structuring attractive offers and supporting the implementation of ambitious commercial strategies.

Responsibilities:

  • Define and implement the group's commercial strategy, broken down for each operational entity.
  • Identify growth drivers by market, sector or inter-subsidiary synergy.
  • Advise and support subsidiary managers in the development and execution of their business development plans.
  • Structuring commercial offers, prospecting approaches, responses to calls for tenders and differentiating value propositions.
  • Initiate, negotiate and conclude strategic partnerships to strengthen market penetration.
  • Monitor sales performance indicators (KPIs), propose adjustments and coordinate corrective action plans.
  • Actively participate in competitive intelligence and market trend analysis.
  • Represent LD Holdings to key partners, institutional clients and high-potential prospects.
The Director of Operations

Main mission:

Ensure the performance and pooling of support services (purchasing, logistics, IT, legal, compliance, human resources) and actively contribute to the structuring and efficient growth of LD Holdings subsidiaries.

Responsibilities:

  • Oversee HR, legal, compliance, purchasing, logistics and IT
  • Supervise and optimize the group's support functions: purchasing, logistics, IT, legal, compliance and human resources.
  • Develop and manage the HR strategy, including talent management, compensation policy and skills development.
  • Ensure regulatory compliance and ensure adherence to legal obligations across all group entities.
  • Implement harmonized internal procedures, operational management and control tools.
  • Supporting subsidiaries in structuring their support functions and deploying solutions tailored to their needs.
  • Ensure effective governance of IT tools, information systems and data security.
  • Contributing to the digitalization of internal processes for greater agility and performance.
  • Develop and monitor the budgets of the support departments, in conjunction with the finance department.
  • Provide regular reporting to the President and the Executive Committee on the performance of cross-functional activities.
The Director of Communications

Main mission:

To promote the image, values, and achievements of LD Holdings while developing and strengthening strong relationships with institutional, public, and private stakeholders. It embodies the voice of the group, reinforces its influence, and ensures the consistency of its positioning within the economic and societal landscape.

Responsibilities:

  • Develop and implement the group's overall communication strategy (internal and external) in line with its vision and ambitions.
  • Ensure the uniqueness and consistency of the brand image across all media, channels and communications.
  • Managing institutional relations with public and semi-public actors, regulators, donors, diplomatic missions, etc.
  • Represent the group at strategic events, forums, conferences or high-visibility meetings.
  • Oversee the production and quality of corporate content: annual reports, newsletters, press releases, presentations, digital branding.
  • To support members of the management team in their media or institutional communications.
  • Identify and maintain structuring partnerships with influential players in the local, regional and international ecosystem.
  • Manage image, awareness and strategic positioning campaigns.
  • Participate in reputation management and media monitoring to anticipate image or opinion risks.
The Executive Assistant

Main mission:

Providing strategic and operational support to the President of LD Holdings in daily management, the organization of governance bodies, and the smooth administrative functioning of headquarters. Serving as a key liaison between management and the President, she ensures the fluidity, rigor, and confidentiality of internal operations.

Responsibilities:

  • Organize and coordinate meetings of the Board of Directors, General Assemblies and other strategic bodies (notices, agendas, logistics, attendance of members).
  • Drafting, formatting and ensuring the distribution of minutes and reports, while ensuring quality and documentary compliance.
  • Proactively manage the President's schedule, travel, appointments and priorities.
  • To support the smooth flow of documents between the Presidency and the group's departments, by ensuring rigorous administrative follow-up.
  • Maintain the holding company's legal, administrative and regulatory files and ensure their compliance.
  • Ensuring the confidentiality and security of information exchanged at the highest level of the organization.
  • Participate, in support of other departments, in internal cross-functional projects related to governance and general administration.